Since 2015
Agencies: Globant consulting (formerly WAE) / Reason
& Direct engagement
Since 2015, as a Senior Consultant and then Director, I have had the opportunity to work on a range of (confidential) projects for different clients, including:
- IG group
- AlixPartners
- Metropolitan police
- National policing
- MTA (NYC)
- BlackRock
- Transport for London
- Savills
- Levi’s
- BBC
2017
Agency: Globlant Consulting
Client: MTA and New York State
Role: CREATIVE DIRECTION, VISUAL IDENTITY, QUANT RESEARCH & COACHING
Design team (London): Tim Hurles, Micha Nicheva, Jai Patel, Stefania Parousi
Globant has been handling the complete redesign of the MTA’s online services, including its website and app. From a repository of schedules and map, it’s now offering a one-stop shop for journey planning, live service status and bus and subway travel time.
The team in London has been in charge of the strategy, UX and UI of the app and the website, building on the team's experience from working for Transport for London. The team in NYC was working closely with the client and running the user research.
The visual identity of the new services has been key to create adoption on a very political project that involved the MTA, NYC Mayor's office and New York State. At the same time, it has been key to develop a robust design system for the team to collaborate and move at pace.
Through several iterations, the visual identity has been tested on MTA's users, including New Yorkers, commuters and tourists. Using a quantitive approach, focusing mainly on preference testing and keywords mapping, the data helped us refine our creative direction.
2016-2017
Agency: Globant Consulting (formerly WAE)
Client: London Metropolitan police
Role: PROJECT LEAD, STRATEGY, SERVICE & UX DESIGN
Team:
Designer: Micha Nicheva
Designer: Josh Stehr
User researcher: Spyridoula Oikonomou
User researcher: Zornitza Yovcheva
Strategist: Sophie O’Kelly
Strategist: Chris Dane
Content strategist: Stephanie Taylor
Copywriter: Ben Moran
Copywriter: Ray Christodoulou
Content producer: Patricia Wan
Since 2013, we have worked with the Metropolitan Police (the Met) to develop and implement a customer centred strategy, answering both the needs of the police and the public in the 21st century. Our vision is and continues to focus on addressing the universal public need for a digital channel as helpful, personal and reassuring as approaching an officer on the street.
Since April 2016, we have worked closely with the Met and our technical partner (CDS) to build the foundation for change, starting with a digital platform that provides new online services and a complete overhaul of the Met’s current content, to help them better educate and reassure the public. First launched to the public in October 2016, our beta website has since entirely replaced the existing Met website - at https://beta.met.police.uk/
Transforming the organisation in parallel was a crucial part of the process. You can’t bring offline services, online, without addressing how this new system will work within the remit of officers and staff’s day-to-day activities. We were fully embedded within the Met, ingraining a more agile and customer-centric way of working - even training 1200 officers.
We know that people don’t come to the Met website just to browse. They come primarily because they’re trying to carry out a task. The design and content strategy is centred around this insight and directs members of the public to the service or information they’re looking for, as quickly as possible. Using interactive triage tools and online forms, the site is always action-orientated, quickly and simply narrowing down the options to get to the specific advice or form most relevant to the individual. Making the public self-sufficient and offering new online reporting options for crime and road traffic incidents, has helped the Met reduce the volume of people that would have called for information, freeing up staff time to be used in new ways.
Signs of a channel shift are becoming clear. The volumes of online reports already form a significant part of the overall demand compared to the phone or paper forms and we can also see a reduction in calls regarding topics where the website provides new online services. This is constantly improving; throughout the project, our work has been highly iterative - co-creating and testing with users all along the process. The launch of beta in October 2016 allowed us to continue this testing on a much larger scale, using analytics, business metrics and user feedback to continue to make improvements. Now, several months in and without any external advertising of the new digital services, we are seeing significant impact on quality and speed of the reporting. This is just the beginning for providing a better service for the public, shifting demand away from the phones and keeping London safe - the future for digital has just begun.
This project has won several awards:
> Core 77 - Runner up in Service Design, and Strategy and research
> UX Design Awards
> Lovie Awards - Gold winner in Government & Civic - Winner in Best Navigation/Structure, Best Practices, Best User Experience, Web Services & Applications
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Want to know more about the project?
> A human centred approach to policing - Service Design Lab meetup - May 2017
> Creating a hub of digital services to better serve the public - Intersection conference - Barcelona - September 2017
2015
Brand: lowcostholidays
Role: HEAD OF UX, USER RESEARCH & STRATEGY
Team:
Product Director: David Jones
The aim of this project was to identify the main pain points and opportunities to improve the conversion rate on lowcostholidays.com.
A mix of different research techniques has been used:
- User testing on the existing website
- Web analytics: understanding the booking journey and identifying the key pages to improve
- Customers feedback analysis (Trust Pilot, Facebook, Trip Advisor)
- Listening to calls in the call centre
- Call centre survey: getting insights from the call centre staff
- Customer survey
This user research campaign was an initial research phase to identify the big themes for the coming year and to inform the product roadmap.
To build the product roadmap from the user research, all the insights have been rated by level of pain for the user, level of effort to build the solution, and potential conversion up-lift. Starting by addressing the most painful points for the user and the easiest to build, all the projects have been put on a timeline to create the product roadmap, in the form of a timed project backlog.
This project has been the first step of a big cultural shift toward a more customer centred organisation. By inviting key stakeholders to user testing sessions and by socialising small video clips to a wider audience, it started to generate empathy for our end users. As a result, and after the implementation of a few quick wins, our customers have been put back as a top priority in the strategy.
Read more about the process on Medium: How to build a product roadmap based on user research.
2012 > 2014
Brand: Fraises Au Sucre
Role: BRANDING, VISUAL IDENTITY, UX, UI, PACKAGING
Also: Founder and CEO
Fraises au sucre ("Strawberries with sugar") is a handmade and "Made in France" jewellery brand. Pieces of jewellery made of paper, then covered with resin to protect them. They are original, colourful and elegant. Each piece is unique or has been made in very limited edition.
2014
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR, SERVICE DESIGNER
Team :
UX & UI Designer: Nicolas PROUVOST
Product designer: Stephanie BELLANGER
ONmove 200 is a multi-sport gps watch for beginners or regular athletes. It provides the essential indicators for easy progress (pace, distance, heart rate, calories, target zone, laps). After a session, the workout data can be instantly transferred and analysed on a smartphone via bluetooth, and then later on myGeonaute.com.
ONmove 200 is part of the myGeonaute eco-system of products and is using myGeonaute Connect app (iOS and Android).
All the design work has been done in-house by the team: product design, UX and UI of the product, UX and UI of the mobile app, UX and UI of myGeonaute.com.
2014
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR
Team:
Product designer: Constant MELCHIOR
Ô is a versatile modular system, with lighting modules and accessories, to see and be visible during any sport activity at night.
A range of 3 modules is available to accommodate the different environments at night, from a city centre with streetlights to a dark night in the mountains.
The fixing of the lamp on the accessory is made possible by a powerful magnet, keeping the module in place, even in the roughest situations like mountain biking.
Pick one lamp module with the accessories you need and you are all set for your favourite sport activities: walking, cycling, running, hiking, skating, etc.
2014
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR, UX, UI
Team:
UX Designer: Nicolas PROUVOST
Product Manager: William SUTTER
Geonaute by Decathlon is a tracking app for all your sport activities. Track your workout, share it, compare yourself and compete with your friends.
This app is the new version of myGeonaute mobile with new features, improved usability and performance, and a new look and feel to provide a consistent experience across all touch points (apps, web platform, marketing, etc).
/ MONITOR YOUR PROGRESS FROM ONE SESSION TO THE NEXT:
Geonaute measures your speed, distance, calories, etc. Set the indicators you want to see on each screen and get the information in real time with the vocal feature. Then get the breakdown of your workout on myGeonaute.com:
- Compare your sessions to assess your progress
- Analyse specific sections of your workout
- Compare your progress over the years
/ FIND YOUR PACE:
Measure your heart rate for better insights into your efforts. The heart rate zones indicator displays the ongoing benefits of your effort using a coloured zone system. Blue = Warming up, Green = Endurance, Orange = Resistance, etc.
/ STAY IN TOUCH AS YOU EXERCISE:
Exercise in peace, share your position with your friends and family in real time. They can see where you are all the time, on a secure web page showing your position on a map.
/ AMONG FRIENDS OR IN A CLUB, MOTIVATE EACH OTHER:
Invite your friends and club members to the Geonaute app to compare your performance from one month to the next and motivate each other.
2014
Brand: Decathlon / Geonaute
Mission: HAED OF DESIGN, CREATIVE DIRECTOR
Team:
Product designer: Constant MELCHIOR
Interaction designer: Nicolas PROUVOST
The Geonaute 360 is the world's first 360° action camera that will change the way you film and watch videos.
/ DON'T MISS ANY ACTION !
Capture everyone and everything around. Equipped with 3 wide-angle lenses, each with an 8MP sensor, it offers almost full spherical field of view, ensuring you won't miss any action!
/ FREEDOM FROM FILMING
Enjoy your sport more. Capturing experiences on regular cameras is limited by what you can fit in the frame. Now there is no need to focus on what you're filming. The Geonaute 360 will film all around you, so you can enjoy what you are doing and even watch later what was happening in your back.
/ A NEW VIEWING EXPERIENCE
Immerse yourself into the action. You can interact with the incredible 360° videos and photos on your phone, tablet and computer like you have never done before.
Awards:
> 2014 - CES - "Best Innovation"
2014
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR
Team:
Product and Interaction designer: Stephanie BELLANGER
The Xcross watch is designed for extreme sports: choc resistant and highly waterproof.
The user interface has been designed to ensure the functionalities would be easy to use when the user's attention is focused on other demanding activities.
2013
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN & INNOVATION, CREATIVE DIRECTOR, UX, UI
Also: Product Manager of the 1st version
Team:
Interaction Designer: Nicolas PROUVOST
Product Manager: William SUTTER
myGeonaute.com is a sport and physical activity journal.
An exclusive, free of charge, online service that enables sports enthusiasts to measure, compare and analyse all of their activities on the same website. Simple and intuitive, this platform enables you to stay in shape, improve your performance, and do your sport better thanks to advice and coaching.
There are the two aspects that make myGeonaute so outstanding.
> It is compatible with all Decathlon electronic products: GPS watches for running and walking, mp3 player/coach for swimming, shot analyser for tennis, daily activity trackers, action cameras, etc.
> It iss also your personal health advisor thanks to a unique unit of measurement: ONs. For every workout, myGeonaute transforms the data into an amount of ONs. 100 ONs represents the WHO’s (World Health Organisation) recommended amount of exercise for adults (30 minutes per day).
2013
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR
Team:
Design Studio: Uni Studio - Adrien CIEJAK & Paul-Etienne MELIGNE
Geonaute Design team: Constant MELCHIOR, Stephanie BELLANGER, Nicolas PROUVOST, Pierre CHALAMETTE
The Geonaute Design Language helps the team to integrate the design strategy into every new project. It defines how to express the brand identity, to make the product offer understandable, to meet customers expectations and ensure a coherent user experience.
It includes:
- user and style segmentation
- identity ingredients
- variation rules
- colour, finish and pattern strategy
NB: this project is confidential, this page is a small sample of the work.
2013
Brand: Decathlon / Geonaute
Role: STRATEGY & INNOVATION MANAGEMENT
Also: project lead and workshop moderator
Team:
With the collaboration of all Geonaute teams (about 80 people) !!
Illustrations: Pierre CHALAMETTE
The 10-year vision project was a 6 months a project. We wanted to clarify where we wanted to be in 10 years as a brand. What kind of user experience? What kind of technology? What kind of business? What kind of organisation?
My role was to help the team to work together and align the different silo-ed strategies into a solid vision for the team.
This includes:
- social trends analysis
- market study and market projection in 10 years
- user needs and expectations analysis
- 10 years vision experience concepts
- technology strategy
- offer strategy
- retail strategy
- people strategy
- business model
- roadmap
Some figures:
more than 80 participants
16 external consultant invited
36 user interviews
4 countries
33 workshops
6615 ideas
NB : this project is confidential, this page is a small sample of the work.
2012
Brand: Decathlon / Geonaute
Mission: HEAD OF DESIGN & INNOVATION, USER RESEARCH
Team:
Designer, Innovation and User research consultant: Olivier BRECHON - CORNERY
The ONbook is the result of 4-month of user research in 4 countries: France, USA, China and Japan. The aim of this study was to better understand what motivates people to exercise, how they train and how they use (or don't) electronic devices. This study helped Geonaute to identify innovation opportunities and define its 10-year vision.
Image credits: Olivier Bréchon-Cornery
2012
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR
Team:
Product and Interaction designer: Stephanie BELLANGER
The Swip products are watches for sport. Thanks to its innovating design, you can change strap to customise your watch without any tool (wave lock system). You can wear it from the gym to your everyday life. And you can freely take it with you during your sport activity because it is waterproof, resistant and comfortable.
The digital version has won an IF Award in 2014.
2012
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR, UX
Team:
Product and Interaction designer: Stephanie BELLANGER
UX/UI designer (web): Nicolas PROUVOST
ONcoach is an MP3 player and heart rate monitor at the same time. It provides music coaching based on your heart rate. Choose a goal and let yourself be coached to the sound of your own music.
/ MP3 PLAYER WITH VOCAL FEEDBACK
Receive your exercise data in your headphones : time, heart rate, calories, … In workout mode, you also receive vocal info from your coach: instructions, encouragements, alerts, ...
/ MUSICAL HEART RATE COACHING
Based on your heart rate, the coach will give you appropriate instructions for optimal training. So, your training adapts to your own pace. The ONcoach will automatically select the right song based on the required exercise pace (intense > fast music, calm > slow music).
/ OVER 80 GUIDED SESSIONS
Depending on your mindset, choose a guided session from the 4 categories available on myGeonaute.com: Unwind | Lose weight | Progress | Relax. Then, let the vocal coach be your guide and motivates you through your workout. Guided sessions available for running, exercise bike and elliptical trainer.
2011
Brand: Decathlon / Geonaute
Role: CREATIVE DIRECTOR, UX, UI (v1)
Team:
UX Designer (v2): Nicolas PROUVOST
Product Manager: William SUTTER
myGeonaute mobile is a tracking app for all your sport activities.
/ MEASURE AND ANALYSE YOUR SPORT
myGeonaute mobile measures your speed, distance, calories and heart rate. You can listen to the information in real time thanks to the vocal feedback. You will then enjoy your detailed report on myGeonaute.com : speed chart, GPS track, history over the year, etc.
/ FIND YOUR PACE
With the Bluetooth or Ant+ Heartrate Belt, measure your heart rate and assess the benefits of your activity thanks to the HR colour zones. Blue = Warm up, Green = Calories, Yellow = Endurance, etc.
/ KEEP IN TOUCH WITH YOUR FRIENDS DURING SPORT
Enjoy exercising safely! Share your position in real time with your friends and your family. Let them know where you are through a secured web page that displays your position on a map. You can also send them an alert via SMS or e-mail. Just unplug your earphone and the alert is sent!