2012
Brand: Decathlon / Geonaute
Mission: HEAD OF DESIGN & INNOVATION, USER RESEARCH
Team:
Designer, Innovation and User research consultant: Olivier BRECHON - CORNERY
The ONbook is the result of 4-month of user research in 4 countries: France, USA, China and Japan. The aim of this study was to better understand what motivates people to exercise, how they train and how they use (or don't) electronic devices. This study helped Geonaute to identify innovation opportunities and define its 10-year vision.
Image credits: Olivier Bréchon-Cornery
