Role: HEAD OF DESIGN, CREATIVE DIRECTOR
The Geonaute Design Language helps the team to integrate the design strategy into every new project. It defines how to express the brand identity, to make the product offer understandable, to meet customers expectations and ensure a coherent user experience.
- user and style segmentation
- identity ingredients
- variation rules
- colour, finish and pattern strategy
NB: this project is confidential, this page is a small sample of the work.