2013
Brand: Decathlon / Geonaute
Role: HEAD OF DESIGN, CREATIVE DIRECTOR
Team:
Design Studio: Uni Studio - Adrien CIEJAK & Paul-Etienne MELIGNE
Geonaute Design team: Constant MELCHIOR, Stephanie BELLANGER, Nicolas PROUVOST, Pierre CHALAMETTE
The Geonaute Design Language helps the team to integrate the design strategy into every new project. It defines how to express the brand identity, to make the product offer understandable, to meet customers expectations and ensure a coherent user experience.
It includes:
- user and style segmentation
- identity ingredients
- variation rules
- colour, finish and pattern strategy
NB: this project is confidential, this page is a small sample of the work.