2013
Brand: Decathlon / Geonaute
Role: STRATEGY & INNOVATION MANAGEMENT
Also: project lead and workshop moderator
Team:
With the collaboration of all Geonaute teams (about 80 people) !!
Illustrations: Pierre CHALAMETTE
The 10-year vision project was a 6 months a project. We wanted to clarify where we wanted to be in 10 years as a brand. What kind of user experience? What kind of technology? What kind of business? What kind of organisation?
My role was to help the team to work together and align the different silo-ed strategies into a solid vision for the team.
This includes:
- social trends analysis
- market study and market projection in 10 years
- user needs and expectations analysis
- 10 years vision experience concepts
- technology strategy
- offer strategy
- retail strategy
- people strategy
- business model
- roadmap
Some figures:
more than 80 participants
16 external consultant invited
36 user interviews
4 countries
33 workshops
6615 ideas
NB : this project is confidential, this page is a small sample of the work.